Who are we... really?
If you're starting out as a new business, before you begin looking into marketing (or anything else really for that matter), the first question I always like my clients to ask themselves is... who are we? It seems relatively straight forward yet you won't believe the multitude of people who can't answer simple questions about what they do and who their company is.
So before you start to put plans into place, ask yourself these questions...
1) WHO IS OUR CUSTOMER?
2) WHAT IS OUR CHALLENGE OR OPPORTUNITY?
3) WHAT IS THE MAIN CUSTOMER BENEFIT OF OUR PRODUCT OR SERVICE?
4) WHAT DO OUR CUSTOMERS SAY ABOUT US?
5) CAN WE VISUALISE THE CUSTOMER EXPERIENCE?
Simply put, if yourself or your colleagues stumble upon any of these questions or answer them differently to each other (I advise conducting this activity as a team task), then a larger discussion is needed amongst the team in order to get yourself on the same page internally, before you go further afield.
Please feel free to leave comments and thoughts!